Saturday, February 03, 2007

Success Podcast - Keith Ferrazzi Interview

Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, which I reviewed here , is interviewed on John Jantsch’s Duct Tape Marketing podcast here. The home page for the podcast is here.

This book has justifiably become an instant classic, and it provides a generous look inside the mind and process of a master business builder and networker. Since I read the book, about a year ago, Ferrazzi’s concept of “pinging” has helped me immeasurably. Here are a few of the other concepts mentioned briefly in the podcast:

  • Networking is about real friends, not empty sales relationships

  • Be real. Be yourself

  • Seek to truly make the other person a successs. This goes far beyond selling a product.

  • Be clear about what you want in life and rationally map out a plan to meet the people who can make that plan succeed.

There is so much more to the book. If you haven’t read it yet, don’t worry. It will be around for 100 years.

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