Keith Ferrazzi didn’t need to write this book. He is a hyper-successful corporate consultant who hangs out with the likes of Clint Eastwood and plays polo for fun. His book “Never Eat Alone” is a virtual encyclopedia of techniques for building business and personal relationships (often one and the same, as Ferrazzi tells us).
For Ferrazzi, a soulful Italian who loves good parties and good food, networking springs from true commonalities from people, and from a sincere desire to share your knowledge and skills with others for their benefit, not just yours. This sets him a part from the superficial “networking jerks” he loves to hate: those glib, fast-talking one-liner types who hand out their business cards to everyone, but get to know no one.
Ferrazzi is not afraid to pass along his detailed techniques for cold calling, conference attendance, and even dinner parties. For anyone less successful than Ferrazzi, just ask yourself one question: do you make 100 phone calls per day? If not, or even if you do...read this book . And don’t forget to check out his blog.
Browse all the items we review at the Success Books Store