Thursday, November 16, 2006

Success Secrets: S.W.O.T.

One of a series of videos on business planning by Tim Berry, whose company, Palo Alto Software makes popular business planning software Business Plan Pro .

In this video, he discusses Situation Analysis , with key points relating to:

SWOT (Sthrengths, Weaknesses, Opportunities, and Threats)
Knowing your market
Market Segmentation
Positioning yourself in your market
Key Success factors
Core Competency
Competitive Advantage

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